Find beauty influencers in Africa who actually get your products tried
Skincare, haircare and make-up buyers across Africa trust visible results, not claims. We shortlist credible beauty creators in your priority markets and run the campaign end to end — brief, contracts, delivery, reporting.
At a glance
- Vetted beauty creators on Instagram, TikTok and YouTube
- Routines and before/after content built for African skin and hair types
- Contracts, usage rights and disclosure handled
- Live in 2 to 6 weeks depending on scope
Free, no strings — reply within one business day.
Sound familiar?
If at least one of these describes your situation, we can help.
- You can't tell who is credibleRecycled videos and genuine product testing look identical on a profile page.
- Product placements don't convertPlenty of views, a few comments, no orders and no store footfall.
- Sampling logistics eat your timeCustoms, vague addresses, endless follow-ups — beauty seeding drains marketing teams.
- Your messaging doesn't travelA routine written for Europe lands differently in Lagos, Accra or Nairobi: climate, skin types and habits differ.
- Compliance is on youCosmetic claims, paid-partnership labels and result promises expose the brand when they are loosely briefed.
If any of this rings true, let's talk for 15 minutes.
How we run your beauty campaign in Africa
Click a step to see the details.
Scoping
A 15-minute call about your products, priority markets and budget. You leave with clarity, even if we never work together.
Scoping note within 48h
In practice
A typical five-week launch
- Week 1: scoping and creator shortlist
- Week 2: briefs, contracts and product shipping
- Weeks 3-5: testing, shoots, approvals and posts
What's included
- Vetted sourcing: real engagement, localised audience, beauty relevance
- Negotiation and country-specific contracts
- Creative brief with claims and disclosure rules
- Product seeding coordination
- Content approval before publication
- Tracked links, promo codes and a final report
What's not included
- Paid media buying (we can recommend partners)
- Studio production and packshot retouching
- Cosmetic regulatory registration
- Customs clearance and retail distribution
Example beauty campaigns in Africa
Introduce a skincare range in Lagos and Accra
- Context
- A skincare brand wants to test two English-speaking markets before committing to local distribution.
- Format
- 5 to 10 skincare creators, morning/evening routines in Reels, 14-day test, city-level promo codes.
- What to expect
- A typical campaign can aim for authentic first reviews and sales you can attribute by code.
What should you budget?
Budget depends on creator count, format and usage rights. As a guide, an established beauty creator in Africa is typically negotiated in this range:
Indicative range
640 € – 2.8 k€
Indicative estimate, refined during scoping. Final rates depend on audience, exclusivity and requested rights.
Try the rate calculatorWhere we activate
We activate beauty creators across major African markets, with deep coverage in French- and English-speaking West Africa.
Frequently asked questions
Yes. Many brands test demand with influencer campaigns and online sales before opening physical distribution. We then design the campaign to measure real interest, not just reach.
Does your brand span several categories? These pages cover our approach by sector and territory. Caribbean beauty influencers, Afro-Caribbean beauty creators in Europe, fashion campaigns in Africa, food campaigns in Africa.
Ready to launch your beauty campaign in Africa?
Book 15 minutes: we review your market, give you an initial budget range and tell you honestly whether influencer marketing is the right channel.