Work with Black beauty creators in Europe without the missteps
In London, Paris, Brussels or Lisbon, Black and Afro-Caribbean beauty audiences spot instantly when a brand doesn't understand their textures or undertones. We select creators with genuine authority and build a brief that holds up.
At a glance
- Skincare, haircare and make-up creators across the UK, France, Belgium and Portugal
- Shade ranges, textures and routines handled with precision
- UK and EU advertising disclosure built into every brief
- Content reusable in paid ads when rights are agreed
Free, no strings — reply within one business day.
Sound familiar?
If at least one of these describes your situation, we can help.
- You want credible partners, not tokenismPicking a creator to tick a box is visible, and the comments section will say so.
- Your shade range is incompleteA beauty campaign that skips deeper shades invites immediate criticism. The brief has to address it head-on.
- Your team has no bandwidthSourcing, negotiation, contracts and chasing become a full-time job across multiple markets.
- You're activating several countries at onceThe UK, France and Belgium differ in language, rates and advertising rules.
- Compliance must be airtightPaid-partnership labels, cosmetic claims and retouching rules leave no room for improvisation.
If any of this rings true, let's talk for 15 minutes.
How we run your beauty campaign in Europe
Click a step to see the details.
Scoping
A 15-minute call on your products, target countries and the position you want to hold with Afro-Caribbean audiences.
Scoping note within 48h
In practice
A typical four-week launch
- Week 1: scoping and city-level shortlist
- Week 2: briefs, contracts and product shipping
- Weeks 3-4: shoots, approvals and posts
What's included
- Vetted sourcing by city and beauty speciality
- Negotiation, contracts and usage rights
- Briefs compliant with UK and EU advertising rules
- Product seeding coordination
- Content approval before publication
- Tracked links, promo codes and a final report
What's not included
- Paid media buying and amplification
- Studio production and retouching
- Developing new shades or formulations
- Retail logistics and buyer negotiations
Example beauty campaigns in Europe
Announce an extended complexion range
- Context
- A make-up brand adds deeper shades and needs to be believed by a sceptical audience.
- Format
- 8 to 12 make-up creators in London and Paris, natural-light swatches, undertone comparisons.
- What to expect
- A typical campaign can aim for credible visual proof and fewer complaints about the shade range.
What should you budget?
European beauty rates run higher, especially in London and Paris. As a guide, an established creator is typically negotiated in this range:
Indicative range
1.2 k€ – 4.8 k€
Indicative estimate, refined during scoping. Final rates depend on audience, exclusivity and requested rights.
Try the rate calculatorWhere we activate
We activate Afro-Caribbean beauty creators in London, Paris, Brussels, Lisbon, Amsterdam and Berlin.
Frequently asked questions
Because Afro-Caribbean beauty vocabulary can't be improvised. A brief that gets textures or undertones wrong is spotted instantly and damages the campaign.
Does your brand span several categories? These pages cover our approach by sector and territory. beauty influencers in Africa, Caribbean beauty influencers, Afro-Caribbean fashion creators in Europe, food campaigns in Europe.
Ready to launch your beauty campaign in Europe?
Book 15 minutes: we frame your positioning, share a budget range and a first list of credible profiles.