Find food influencers in Europe who make people hungry to try
Launching a drink, a spice brand or a restaurant with Afro-Caribbean food lovers in Paris, Brussels or London takes creators the audience genuinely trusts. We find them, brief them and measure everything.
At a glance
- Vetted food creators: recipes, tastings, restaurant reviews
- Culinary briefs that respect each creator's style
- Localised content: products, tastes and market habits
- Live in 2 to 6 weeks depending on scope
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Your challenges, our response
If any of these situations sounds familiar, we can help.
- Your product is good but invisibleYou have a quality product, yet nobody in the communities you target is talking about it on social media.
- Generic ads don't make anyone hungryYour studio visuals are clean but cold: they don't make people want to taste, unlike a recipe filmed by a creator.
- No time for random trialsSending products to randomly picked creators, with no brief or follow-up, wastes stock and budget.
- Tastes change from one market to anotherWhat works in Paris doesn't work in Dakar or Fort-de-France: you need creators who know the local palate.
- You must justify the budgetLeadership wants proof: traffic, promo-code sales, content reusable in ads.
If any of this rings true, let's talk for 15 minutes.
How we help you launch a food campaign in Europe
Click a step to see the details.
Scoping
A 15-minute call to understand your product, markets and goals. We tell you frankly what works in food influencer marketing.
Scoping note within 48h
In practice
A typical launch in 4 weeks
- Week 1: scoping + creator shortlist
- Week 2: briefs sent, gifting shipped
- Weeks 3-4: shoots, approvals and first posts
What's included
- Vetted sourcing: real engagement, localised audience, culinary quality
- Negotiation and contracts adapted to each territory
- Creative brief and publication calendar
- Content approval before going live
- Tracked links and dedicated promo codes
- Campaign report with recommendations
What's not included
- Paid media (we can recommend partners)
- Studio photo/video production
- Large-scale gifting and its shipping (budgeted together)
- Managing your distribution or social channels
Example food campaigns in Europe
Launching a drink or spice brand in a new market
- Context
- A brand wants consumers who can't find it in supermarkets yet to discover the product.
- Format
- Local food creators, recipes featuring the product, online promo code.
- What to expect
- A typical campaign can aim at product discovery and first sales measurable via promo codes.
How much should you budget?
Budget depends on the number of creators, the format and usage rights. As a guide, an established food creator in this territory typically negotiates within this range:
Indicative range
1.2 k€ – 4.8 k€
Indicative estimate, refined during scoping. Final pricing depends on audience, exclusivity and requested rights.
Estimate with the rate calculatorWhere we activate your campaigns
We activate food creators across the territory, market by market. The map shows our activation areas in Europe.
Frequently asked questions
Look for creators whose recipes or tastings generate real comments (questions, shares), whose audience lives in your markets, and who genuinely cook what they feature. That's the filter we apply to every shortlist.
Your brand spans several categories? These pages detail our approach by sector and territory. fashion campaigns in Europe, tech campaigns in Europe, event promotion in Europe.
Ready to launch your food campaign in Europe?
Book 15 minutes: we analyse your market, give you a first budget range and tell you honestly whether influencer marketing is the right channel.