Getting your tech product adopted in Africa by the voices that matter
An app, a fintech, an online service: convincing users in Lagos, Nairobi, Dakar or Abidjan takes creators who can show the product in real use. That's exactly what we organise.
At a glance
- Vetted tech and lifestyle creators able to demo a product
- Demos, tutorials and honest reviews — no ad scripts
- Tracked links to measure downloads and sign-ups
- Live in 2 to 6 weeks depending on scope
Free, no commitment — reply within one business day.
Your challenges, our response
If any of these situations sounds familiar, we can help.
- Your downloads are stallingYour product is solid, but paid acquisition keeps getting more expensive and builds no trust.
- Your ads don't show the product in real useA banner can't show an app in action. Without a demo from someone credible, users don't install.
- You have no local marketing teamLaunching in markets you don't know, with no relay on the ground, is flying blind.
- Your messaging isn't localisedThe same pitch doesn't convince in Paris, Lagos and Fort-de-France: mobile habits, payments and language differ.
- You must prove acquisitionYour team wants downloads and sign-ups attributed to each creator, not just view counts.
If any of this rings true, let's talk for 15 minutes.
How we help you launch a tech campaign in Africa
Click a step to see the details.
Scoping
A 15-minute call to understand your product, markets and acquisition goals.
Scoping note within 48h
In practice
A typical launch in 4 weeks
- Week 1: scoping + creator shortlist
- Week 2: briefs sent, product access granted
- Weeks 3-4: shoots, approvals and first posts
What's included
- Vetted sourcing: real engagement, localised audience, creator pedagogy
- Negotiation and contracts adapted to each territory
- Creative brief built around one use case
- Content approval before going live
- Tracked links (store, landing, sign-ups)
- Campaign report with recommendations
What's not included
- Paid media and ASO (we can recommend partners)
- Product development or professional screenshots
- User incentives (cashback, referrals) — budgeted together
- Managing your social channels
Example tech campaigns in Africa
Launching a fintech app in a new market
- Context
- A payment or savings app wants its first active users, not just downloads.
- Format
- Tech and personal-finance creators, step-by-step demos, tracked store links.
- What to expect
- A typical campaign can aim at attributable sign-ups and tutorials that keep converting.
How much should you budget?
Budget depends on the number of creators, the format and usage rights. As a guide, an established tech creator in this territory typically negotiates within this range:
Indicative range
640 € – 2.8 k€
Indicative estimate, refined during scoping. Final pricing depends on audience, exclusivity and requested rights.
Estimate with the rate calculatorWhere we activate your campaigns
We activate tech creators across the territory, market by market. The map shows our activation areas in Africa.
Frequently asked questions
Look for creators who genuinely demo products, whose audience asks questions in the comments, and who are based in your markets. That's the filter we apply to every shortlist.
Your brand spans several categories? These pages detail our approach by sector and territory. fashion campaigns in Africa, food campaigns in Africa, event promotion in Africa.
Ready to launch your tech campaign in Africa?
Book 15 minutes: we analyse your market, give you a first budget range and tell you honestly whether influencer marketing is the right channel.