Find fashion influencers in Africa without spending weeks on it
Launching a fashion, beauty or accessories brand for African audiences? We identify the creators who actually drive sales, from Dakar to Lagos, and run the campaign end to end.
At a glance
- Vetted fashion creators on Instagram, TikTok and YouTube
- Briefs, negotiation and contracts handled for you
- Content in French, English or bilingual depending on the market
- Live in 2 to 6 weeks depending on scope
Free, no commitment — reply within one business day.
Your challenges, our response
If any of these situations sounds familiar, we can help.
- You don't know where to startThousands of creators call themselves 'fashion' in Abidjan or Lagos: telling sellers from follower-collectors is a full-time job.
- You've paid for ghost views beforeA previous campaign generated thousands of views but zero visits to your online store.
- No time to manage 15 conversationsUnanswered DMs, rates that change weekly, content approvals: fashion sourcing quickly becomes a full-time job.
- You're launching in several countries at onceCoordinating creators in Senegal, Nigeria and Cameroon, with different currencies and habits, without a local team is guaranteed chaos.
- You want proof, not promisesYour leadership wants numbers: tracked clicks, promo codes, attributed sales — not screenshots of likes.
If any of this rings true, let's talk for 15 minutes.
How we help you launch a fashion campaign in Africa
Click a step to see the details.
Scoping
A 15-minute call to understand your brand, your markets (Senegal, Côte d'Ivoire, Nigeria…) and your budget. You leave with a clear view, even if we don't work together.
Scoping note within 48h
In practice
A typical launch in 4 weeks
- Week 1: scoping + creator shortlist
- Week 2: briefs sent, contracts signed
- Weeks 3-4: shoots, approvals and first posts
What's included
- Vetted sourcing: real engagement, localised audience, checked history
- Negotiation and contract framework adapted to each country
- Creative brief and publication calendar
- Content approval before going live
- Tracked links and dedicated promo codes
- Campaign report with recommendations
What's not included
- Paid media (we can recommend partners)
- Studio photo/video production
- Industrial-scale product seeding (we scope gifting together)
- Running your online store or logistics
Example fashion campaigns in Africa
Launching a capsule collection in Dakar and Abidjan
- Context
- A ready-to-wear brand wants to test two francophone markets before investing in local distribution.
- Format
- 4 to 8 fashion and lifestyle creators, Instagram Reels + Stories, promo code per city.
- What to expect
- A typical campaign can aim at building a first local community and sales measurable via promo codes.
How much should you budget?
Budget depends on the number of creators, the format and usage rights. As a guide, an established fashion creator in Africa typically negotiates within this range:
Indicative range
640 € – 2.8 k€
Indicative estimate, refined during scoping. Final pricing depends on audience, exclusivity and requested rights.
Estimate with the rate calculatorWhere we activate your campaigns
We activate creators across Africa's key markets, with a strong footprint in francophone and anglophone West Africa. The map shows our activation areas.
Frequently asked questions
Check three things: real engagement (genuine comments, not bot emojis), audience location (at least 60% in your target markets) and collaboration history. That's exactly the filter we apply to every shortlist.
Your brand spans several categories? These pages detail our approach by sector. food campaigns in Africa, tech campaigns in Africa, event promotion in Africa, fashion campaigns in Europe.
Ready to launch your fashion campaign in Africa?
Book 15 minutes: we analyse your market, give you a first budget range and tell you honestly whether influencer marketing is the right channel for you.