KEYNECTE · Influencer marketing

Turn attention into growth.

Campaigns built around your objectives, audiences and the reality of each market — from strategy to reporting.

Build your campaign

From brief to results

The right decisions, at every step.

We connect your brand challenge, audience reality and creator codes to build a coherent, measurable activation.

  1. 01

    Frame your objective

    Awareness, launch, engagement or conversion: we define the role of influence and the indicators that matter.

  2. 02

    Understand your audiences

    We combine market, behaviour, platforms and affinities to find creators who can make your message credible.

  3. 03

    Produce and activate

    Concept, casting, briefs and distribution: every piece is designed for the platform and the audience.

  4. 04

    Measure and build

    We analyse useful signals and turn campaign learnings into clear decisions for what comes next.

Africa · Europe · Caribbean

Three territories. Three realities.

A strong idea can travel. Its casting, formats and language must adapt to where it meets its audience.

01

Africa

French- and English-speaking markets with distinct behaviours, local casting and locally relevant messages.

Explore this territory
02

Europe

Diverse European audiences connected through cultural affinities and real consumption habits.

Explore this territory
03

Caribbean

Different islands, languages and platforms, with voices that genuinely drive local attention.

Explore this territory
Our offers

Influence built around your objective

Choose the right level of support for your starting point: validate a first campaign, build a lasting creator programme or turn proven content into a stronger performance lever.

01

Influence Sprint

Test influence properly in 4 to 6 weeks.

A structured pilot campaign for brands that want to validate creators, formats and messages before scaling. We measure what happens, draw clear conclusions and turn them into an actionable roadmap.

  • Strategic framing and KPI definition
  • Creator sourcing, casting and vetting
  • Pilot campaign management over 4 to 6 weeks
  • Tracking, reporting and performance analysis
  • Measured conclusions and rollout recommendations
Launch a sprint
02

Ambassador Programme

Build a sustainable, managed influence channel.

An outsourced, long-term influence programme. We build and engage a core group of ambassadors, organise activations and manage the programme day to day.

  • Build a core group of ambassadors
  • Activation calendar and editorial direction
  • Briefs, contracts, coordination and content approval
  • Inbound requests, gifting and seeding management
  • Monthly reporting and continuous optimisation
Build my programme
03

Amplification & Commerce

Turn creator content into a conversion engine.

An acceleration module added to the Ambassador Programme to turn organic creator content into commercial performance assets beyond its natural reach.

  • Content amplification through Meta Ads
  • TikTok Ads and Spark Ads
  • Affiliate links, tracking and promotional codes
  • E-sampling and conversion mechanics
  • Performance management excluding media spend
Accelerate performance

Management

Not just publishing. Learning and moving.

Casting with a rationale

Every profile matches your objective, audience, target market and expected role in the campaign.

Results you can read

Indicators are set upfront to distinguish reach, engagement, traffic and meaningful conversion signals.

Continuous management

From brief to wrap-up, we coordinate stakeholders, secure deliverables and adjust the activation.

Your next campaign

Give it a clear direction.

Share your objective, audiences and target territories. We will get back to you within 48 hours with a clear first direction.