Filling your event in Africa with the right creators
Whether you're running a festival in Dakar, a tech fair in Lagos or a concert in Abidjan, ticketing is won on social media. We activate the local creators who turn an announcement into a desire to attend — and desire into tickets.
At a glance
- Vetted local creators followed by your target audience
- Pre-event teasers, live coverage during
- Tracked ticketing: you know who sells what
- A plan built around your calendar, not the other way round
Free, no commitment — reply within one business day.
Your challenges, our response
If any of these situations sounds familiar, we can help.
- The date is near and ticket sales are flatThe event is weeks away and sales aren't moving: you need visibility now, not in six months.
- Your posters and ads don't create desireA poster informs, but doesn't make people want to come. A creator showing the vibe does.
- You're targeting an audience you don't knowYour event targets Afro-Caribbean communities or local audiences, and your usual channels don't reach them.
- The last edition under-attendedYou invested in the venue and the line-up, but promotion fell short. This time you want a real plan.
- Your sponsors want proofThey want numbers: reach, content produced, attributed tickets — a clean report after the event.
If any of this rings true, let's talk for 15 minutes.
How we help you fill your event in Africa
Click a step to see the details.
Scoping
A 15-minute call to understand the event, date, capacity and target audience. We tell you what's realistic within your timeline.
Scoping note within 48h
In practice
A typical 4-week setup
- W-4 to W-3: creator announcements and teasers
- W-2 to W-1: reminders, ticketing promo codes, countdown
- Day 0: live coverage + content relays the following week
What's included
- Vetted sourcing of local creators with mobilising power
- Negotiation and contracts, including on-site presence
- A promotion plan built around your calendar
- Promo codes and tracked ticketing links
- Live coverage coordination
- Post-event report ready for your sponsors
What's not included
- Event production itself (venue, tech, security)
- Paid media (we can recommend partners)
- Large-scale VIP invitations and travel (scoped together)
- The ticketing platform itself
Example event campaigns in Africa
Filling a festival or concert
- Context
- An organiser wants to sell out the venue and create the event everyone talks about.
- Format
- Announcements by music and lifestyle creators, ticket giveaways, live coverage.
- What to expect
- A typical campaign can aim at code-attributed sales and coverage that sets up the next edition.
How much should you budget?
Budget depends on the number of creators, formats and on-site presence. As a guide, an established creator in this territory typically negotiates within this range:
Indicative range
640 € – 2.8 k€
Indicative estimate, refined during scoping. Final pricing depends on audience, travel and requested rights.
Estimate with the rate calculatorWhere we activate your campaigns
We activate creators across the territory, city by city. The map shows our activation areas in Africa.
Frequently asked questions
By combining three phases: announcements by local creators several weeks ahead, reminders with ticketing promo codes, and live coverage on the day. We build this plan around your date.
Your brand spans several categories? These pages detail our approach by sector and territory. fashion campaigns in Africa, food campaigns in Africa, tech campaigns in Africa.
Ready to fill your event in Africa?
Book 15 minutes: tell us the date, we tell you what's realistic and at what budget.